UTM Parameters
Fill in the details to generate your UTM tracking link
Where traffic comes from
Marketing medium
Campaign identifier
Paid search keywords
Ad content or variant
UTM Parameters Explained
Required Parameters
utm_source
Identifies the source of traffic (google, newsletter, facebook)
utm_medium
Marketing medium (cpc, email, social, organic)
utm_campaign
Campaign name for tracking (summer_sale, product_launch)
Optional Parameters
utm_term
Keywords for paid search campaigns
utm_content
Differentiate similar content or ads
Best Practices
Naming Conventions
- • Use lowercase letters
- • Replace spaces with underscores
- • Be consistent across campaigns
- • Keep names descriptive but short
Tracking Tips
- • Test links before launching
- • Document your UTM strategy
- • Use URL shorteners for social media
- • Monitor performance in Google Analytics